Dictionary Of Content Marketing Terms
Backlink: "A backlink, also called an "inbound link" or "incoming link" is created when one website links to another. The link between the two websites is the backlink." (source: Moz) Backlinks are one of the key factors search engines like Google look for when deciding where to rank or place your content in search results. Both the number and quality of the backlinks that point to your site are important. Quality is determined by the relevance and strength of the pages that link to your site. Find the backlinks to any domain with BuzzSumo.
Content competitor: A website that provides content about your key topic areas. These sites may or may not be direct product competitors but they are definitely competing for the attention of your audience.
Content intelligence: "Content intelligence represents the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact." (Source: American Marketing Association)
Content Marketing: "Content marketing is creating & distributing valuable, relevant, timely and consistent content to build an audience.”
Content shock: Term originally used by Mark Schaefer to describe rising volumes of content paired with limited human attention. (Source: Mark Schaefer) Content shock can be used broadly to discuss the content marketing industry as a whole or applied to a particular industry's content. To determine if content shock is affecting you, consider how much content is available for your topic areas and note whether average shares are increasing or decreasing. Use Content Analysis trend charts to compare topics.
Content topic: A broad topic that you write about on your blog or website. Content topics are less specific than long-tail keywords. Content topics are frequently aligned with the questions that your audience might ask if they were looking for your product of service.
Evergreen content: A type of content that consistently drives traffic, shares and links to your site over an extended period of time. It is a key part of any content strategy. BuzzSumo calculates evergreen scores for content using the number of social shares and backlinks that an article has one month after it is published.
Long-tail keyword: Long-tail keywords (sometimes referred to as "keyword phrases") are groupings of three and four words which are very, very specific to whatever you are selling or for targeting niche audiences (Source: Wordtracker). For example, "big data healthcare analytics" is a long-tail keyword, "big data" is not. When using BuzzSumo to find content, long-tail keywords can sometimes be too specific to produce many results. Try searching for content topics instead and narrow your searches after if necessary.